Subaru Keeps New Trailseeker Price Competitive

Subaru announced 2027 Trailseeker pricing and made zero increases to 2026 figures for all three trims. That means, relatively speaking, EV prices keep dropping.

After its debut last year, the 2027 Subaru Trailseeker, the mechanical twin to the Toyota bZ Woodland, will arrive sometime in the fall and cost the exact same as the 2026 Subaru Trailseeker. And that’s all three trims, the Trailseeker Premium, Limited, and Touring will carry the same final price tag for 2027, not including destination charge (that increased by $25 to $1475).

CARRYOVER POWERTRAIN

Along with the price, Subaru kept the product consistent. You get the same 375 horsepower combined from two electric motors, one mounted on each axle. All four wheels continue to get power as standard, using an electric motor version of the brand’s Symmetrical AWD system. That powertrain delivers 0-60 mph times of a scant 4.3-seconds. Nice!

2026 Subaru Trailseeker in Daybreak Blue Pearl, front 3/4 in action off-road. Image courtesy of Subaru

Subaru mounts up a 74.7 kWh battery pack to store energy for such activities. The base Premium trim will travel as far as 281 miles on a single charge. Bigger wheels, as well as additional and heavier content, the Limited and Touring trims manage just 274 miles from the same battery. I’m sure range would drop significantly, if you loaded up the Trailseeker with a 3500 lb. trailer. But the vehicle itself can manage it.

Using a native NACS port, the Trailseeker will accept up to 150 kW of recharging power on a fast charger. That results in 28 minutes of waiting to get to 80 percent state of charge, if you start at 10 percent. That is on the slower side, these days. But generally competitive.

2026 Subaru Trailseeker in Daybreak Blue Pearl, rear 3/4 stationary. Image courtesy of Subaru

JUST LIKE THE TOYOTA bZ WOODLAND

I reviewed the 2026 Toyota bZ Woodland out in California earlier this year and found it impressive on a lot of levels. First of all, 4.3 seconds—well, Toyota says 4.4 seconds—in a pedestrian, station-wagon-esque thing absolutely surprises traffic around you and proves endless entertaining.

Moreover, I found it both comfortable and spacious inside, especially the cargo area. Now, Toyota and Subaru do equip their respective EVs slightly differently. And, as a result, offer slightly different range figures and cargo space capacities. But, as one of the Judges for the WardsAuto 2026 10 Best Interiors & User Experience, I test drove a Trailseeker as well and found it very similar overall. The differences lie in the details.

ALMOST…

In that vein, Subaru claims slightly less cargo space behind the second row, 31.3 cubic feet instead of the Woodland’s 33.3, as an example. But it still looks and feels equally expansive and useful. And, besides, Subarus gotta Subaru. The Trailseeker boasts more ground clearance than the bZ Woodland, 8.5-in, instead of 8.4, as well as a nice and strong roof rack. Subaru says you can load the roof with up to 700 lbs. of stuff when stationary, so a rooftop mounted tent is no trouble.

But, back to the same, both vehicles make use of the same 14.0-in center display, which wireless connects to both Apple CarPlay and Android Auto devices.

Briefly, going Limited adds 20-in wheels over 18s, a nicer sound system, heated rear seats (heated front seats are standard), and a few other features. Going Touring adds a panoramic glass roof, heated and ventilated front seats, nicer materials, two-tone paint options and a few other features.

2026 Subaru Trailseeker in Daybreak Blue Pearl, Interior. Image courtesy of Subaru

A BRIEF WORD ON STYLING

For what it’s worth, I also think the Trailseeker looks slightly better than the bZ Woodland. I say slightly because, mainly they look the same. But I think Subaru executed styling better. I prefer its front fascia, feels more at home on the Subie. The Trailseeker costs less too.

AN AFFORDABLE EV FUTURE?

But I also look at the price of EVs edging closer and closer to their internal combustion compatriots. Traditional powertrain equipped vehicles, and the gasoline that energizes them, continue to rise. Simultaneously, EVs are generally holding steady, pricewise. In other words, relatively speaking, electric vehicles price continues to drop, as do their total cost of ownership.

For the Trailseeker that means $41,470 for a Premium, $45,470 for the Limited, and $48,030 for the Touring. All three aforementioned prices include the $1475 destination charge). If you feel comfortable with charging options and don’t suffer from severe range anxiety, EVs continue to look compelling.